Adam Simmons
Author
Language
English
Description
Paperback ISBN 9781912777396
'Realistic Business Forecasting' bridges the gap between the academic methodology of forecasting and the practical application of these techniques in any business. There are plenty of books which cover topics of business strategy, such as an assessment of political and legal influences on an industry (a PEST analysis) or an analysis of the market and competitors. Similarly, people wishing to find books on the topic...
Author
Language
English
Description
If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily — railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on...